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If the bicycle did not exist, KKL-JNF would probably have to invent it.

It is difficult to think of any activity that better promotes and reflects our values and interests as the guardians of Israel’s land.

Cycling –

*      can be enjoyed by almost everyone, from very young children to retirees.

*      offers an immediate contact with Israel’s land and landscape that cannot be experienced in a car or bus.

*      encourages diverse circles of Israelis to visit our forests and parks, strengthening their understanding of the need to protect and nurture open spaces in our crowded country.

*      is good for the health and good for the environment.

*      is a modern and global trend, and yet thoroughly suited to Israel’s climate, landscape, and leisure needs.

 With all this in mind, it is hardly surprising that cycling is a boom sport in Israel today. As in many other countries, thousands of young people and families gear up at weekends, holidays, and vacations and set out for the open road and for trails and paths.

 KKL-JNF is developing bicycle trails in our forests and open spaces as part of our policy of strengthening the bonds between the public and the forests. To mark Israel’s sixtieth anniversary, KKL-JNF is giving Israelis a special present – a 130 km. bicycle trail connecting Jerusalem and Tel Aviv.

 

 

          Marketing           slogans- Ideas

* Cycling and the Land of Israel – they go in tandem!

* Herzl wrote: the bicycle brings with it new life

* Cycling – good for your health, good for Israel’s nature

* A wheely good way to see Israel!

* The bicycle – it’s green, it’s clean, and it keeps you lean

* KKL-JNF bicycle trails – gearing up to get to know the Land