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 Projects & Marketing Department, Jerusalem                                                                                                                Vol. 8 , No.8  August 2017
 KKL-JNF Houses: Exciting news!
 

The first buds of a new project are about to appear

The KKL-JNF House in Nazareth Illit will be inaugurated on December 17, 2017

"Close your eyes and imagine a magnificent, three-storey building with an elevator and a well- kept garden. On the first floor, a large hall furnished with sophisticated computer stations, like a Google workplace, staffed by graduates of the 8200 Israeli Intelligence Corps unit, teaching the youngsters of Nazareth Illit cyberspace technology and entrepreneurship in an attractive space with designer puff chairs and a boutique   cafeteria. . . ." from the Facebook of Mayor of Nazareth Illit Ronen Plot (August 2, 2017). Full article.

Last month we brought you news about the unique KKL-JNF Houses project. Marketing brochures for the project in English, French, German and Spanish have been printed and are ready for distribution. They can also be found on the Partnership site under Final Productions.

At this stage, we are looking for an appropriate, original and catchy name for the houses project. On June 6, 2017, KKL-JNF invited Israel's youth, via an animated video on YouTube, to enter a prize winning competition for the best name. Once we have the winning name we'll forward it to you and ask you for your suggestions for an attractive name in other languages.

KKL France has already committed itself to partner in this worthy project.

There's room for everyone!

 
 Negev@KKL-JNF
 

KKL-JNF with the People of the Negev

The Negev 2017 brochure, presenting KKL-JNF projects and activities in the Negev, is in the printing stage. The brochure has been translated from English into French, German, Hebrew and Spanish.

KKL-JNF is a leading partner in the sustainable development of the Negev, helping to strengthen its communities and increase its sources of income, attracting young families from the central region to make their homes in the southern region and ensure a flourishing future.

The continued development of the Negev is the realization of KKL-JNF's vision. As stated by Daniel Atar, KKL-JNF World Chairman: "KKL-JNF will help the state of Israel move a million new residents to the Negev".

 
 KKL-JNF – Easy to Breathe – Clean Car Revolution
 


Be a partner in improving the quality of Israel's air!

In last month's "Hot Issues" we brought you news about the environmental projects that KKL-JNF is developing in cooperation with the Ministry of Environmental Protection — with focus on the periphery.
 
The first project, Electric Buses, was inaugurated in Haifa on August 7, 2017. In honor of the event, Daniel Atar, KKL-JNF World Chairman, posted the following on his Facebook [Translation]:
 
Today we inaugurated the KKL-JNF and Egged Electric Buses project in Kiryat Haim [Haifa suburb]. The new bus terminal will serve the first 25 electric buses introduced to the public transportation system. The ministry of environmental protection and the ministry of transport are also partners in this project. For me, sustainability is not just a slogan. It is a holistic perception of life in this country; of the complex systems that surround us and enable us to thrive. We plant trees to protect land and air, but we must, even gradually, change what we're accustomed to and move on to using cleaner energy, for ourselves and future generations. From this perspective, we, together with Egged, initiated the project inaugurated today. KKL-JNF is committed to continuing the promotion of such projects, and I am sure that the noxious exhaust and noise from buses will become a memory, and we will all enjoy a cleaner, safer and quieter environment.

There are 3 projects for donation under the topic "Clean Car Revolution":

Electric Buses (#14745). Required donation: NIS 330,000 per bus.

Electric Car Ride-Share (#14747). Required donation: NIS 50,000.

Green Taxi (#14744). Required donation: NIS 23,500 per taxi.

**Donation amount is determined according to the relative participation of KKL-JNF in each item.

Additional environmental projects will be promoted during the year. These include Greening Neighborhoods: Creating green around public buildings, landscaping open public spaces in cities, installing solar panels on roofs and improving the aesthetic environs of houses; Green Energy: The sustainable renovation of public buildings; using cost-effective LED lighting and solar energy; and Restoring Stream and Riverbanks, making them accessible to the public.

Information regarding project donations will be sent to you as soon as possible. Donors will receive appropriate recognition.

Click here for information about these projects on the official KKL-JNF website.
 
 Focus Projects – New Topics for Donation
 

Call for Proposals 

As mentioned in the previous issue, we opened a special section on the Partnership site where you can find the new nationwide project focus areas:

• Landscape Development for Community Facilities; • Walking & Cycling Trails in the Urban Periphery; • KKL-JNF Gardens.

Marketing brochures for these projects have been printed in English, French, German and Spanish. Specific projects selected by KKL-JNF, according to call for proposals criteria, will soon be available.

 
  Brazil Maccabiah 2017 Delegates Visit KKL-JNF sites
 
What's more important than the next generation? What can compare to seeing Israel firsthand?

KKL Brazil created a framework for experiential learning in Israel for some 220 young Brazilians who participated in the 20th Maccabiah Games. KKL Brazil shared their initiative with us to raise awareness about KKL-JNF and its projects among their youth.

The Maccabiah group from Brazil, led by Mr. Marcelo Schapochnik, CEO KKL Brazil, toured the country, with focus on nature sites and KKL-JNF's activities over the past 115 years in protecting open spaces and conserving natural resources.

The participants also received colorful and informative KKL Brazil calendars (1-2) with Hebrew and Gregorian dates and holidays, ecological events and information about KKL-JNF's activities, all in one.

Marcelo explained that although the youngsters see films and photos produced or distributed by KKL Brazil, nothing compares to the experience of being in Israel. The tour exemplified KKL Brazil's efforts in nurturing a future generation that will be informed and involved.

Taking Advantage of an Opportunity

The KKL Brazil story is a good example of how an opportunity was used to expose youngsters to KKL-JNF and its activities while they were in Israel for another event.

Thank you KKL Brazil for the initiative and sharing your story with us!
 
  New Designs for the Holidays of the Month of Tishrei
 
There are many designs for Rosh Hashana, Sukkot and Simchat Torah flags waiting for you on the Partnership Site.
This is the time to enter the site and use the designs in your productions, on social media and websites.

We often visit your sites and see lots of designs that you've prepared – why not share them with us?
 
  New Gifts!
 


Lavender Sachet, made from airy cotton gauze with KKL-JNF logo, containing lavender buds.
Size: 9X8 cm
Cost per item: NIS 9.80 (not including VAT).









The KKL-JNF Growing Branch Sculpture
Artist: Baruch Shoham
A unique sculpture designed for KKL-JNF, depicting an olive branch bursting from a mountain. Materials: Wood base and mountain; patina coated metal branch.
Size of base, on which a plaque can be affixed: Width: ~ 8 cm; Length: ~ 16 cm
Height of branch: 15 cm
The KKL-JNF logo is laser engraved on the base.
Spaces between the layered mountain can be used to hold paper.
Each sculpture is numbered and comes in a cardboard box with a transparent PVC cover.
Cost per item: NIS 265 (not including VAT).
 
 
The Power of the Photograph
 
"Perspectives in time" from the KKL-JNF Photo Archive, Jerusalem.

Mazal Tov! We have completed one cycle of the core KKL-JNF activities reflected in photographs. We continue to present another round of photos, "then and now", beginning with the topic "Combating Desertification".
* Use of the photos are for KKL-JNF productions/purposes only and requires giving credit to the photographer and KKL Photo Archive, Jerusalem. Any other use can lead to legal action.

Turn the pages to see previous photographs.
Soil conservation
1961. A wadi in the Negev. Erosion damages soil structure and is a significant factor in reducing soil fertility, leading to desertification. (David Hirshfeld)
 

1993. Planned planting at the heads of gullies is one of the methods used by KKL-JNF to prevent soil erosion from fields. (Albatross Aerial Photography Ltd.)

 
 
 

Take the time to visit the Partnership Website – you are sure to find something useful

The site is updated on a regular basis with new materials that will certainly contribute to your fundraising efforts and provide a valuable source of information from the KKL-JNF global community. In short, it makes your work easier, more efficient, and yes, even more fun.

Contact: Adi Tene Nathan
 Projects & Marketing Department

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